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Getting Social | 6 important reasons why you should use Google Adwords to capture relevant customers
Google Adwords is one of the most important digital channels that can help your business to broadcast your brand and capture the most relevant customers.
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6 important reasons why you should use Google Adwords

Google Adwords is a crucial part of Search Engine Marketing (SEM)

6 important reasons why you should use Google Adwords

In a nutshell, AdWords is Google’s paid advertising product. You might have already noticed those ads that appear at the top of your screen when you search for something on Google. Those are AdWords ads that an advertiser paid for so that their business ad shows up in the results whenever a user is searching for their business related products or services. Advertisers only pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC). Google launched its ‘self-service advertising program’ back in the year 2000. This has been a main source of revenue for Google. Google AdWords are necessary for every business to advertise online to broadcast their existence and capture relevant customers.

  1. Easier than SEO
    Using Google AdWords (Part of SEM: Search Engine Marketing) is much easy than the SEO (Search engine optimisation). The results are constant and fast. You can measure the visitors of your advertisement just as they click on your ads. SEO could take much longer to bring the same results.
  2. Reach your right customers at the right time
    More than 95% of purchases begin with a search on a search engine. Whether it is researching for a new TV that a user wants to buy or a new carpet for their lounge. They go first to the search engine to find available options. Your ad with a link to your website or even your phone number can be easily found by the user if it is advertised while they are searching for it and making a decision.
  3. Get desired results quicker
    Unlike SEO, You can start seeing the results from your Google AdWords campaign straight away. You need to make sure that you have the right team creating, managing and optimising your campaigns. Make sure you have the right balance of keywords chosen for your campaign to serve both – what your business offers and what your customers are looking for.
  4. New improvements and updates
    Google is the most visited site in the world. It is also the most popular search engine in the world. In order to maintain that Google keeps upgrading its algorithms to serve its users by providing the most relevant search results as per the users search query. This means that the businesses can rely on Google to serve their ads to the most relevant targeted users. More relevant clicks for your business means more qualified traffic to your site which means more conversions and hence more revenue for you as a business owner.
  5. Advertising on YouTube.
    Did you know that YouTube is the second biggest search engine in the world? It ranks second after the Google in terms of views. Since YouTube is also owned by Google, You can also advertise on YouTube using Google AdWords. This gives your business 2 of the biggest Search engines in the world to target your audience and showcase them your business.
  6. Complete control over Advertisements
    You can have complete control over the advertisements that you post using AdWords. For example, if your website has some technical issues, you can pause your AdWords campaign for the time being until your website or blog is up and running.You can easily cancel your AdWords campaign just by filling certain information. There are no strict policies and rules and regulations for deleting your ad campaign.

So give your business a complete boost using AdWords. AdWords is a reliable and trustworthy channel for marketing that can prove to get the best return on investment if done well. So what’s on your mind?

We have brought results for other clients and we can surely bring results for you. Contact us for a free no-obligation session or to get a free forecast on the opportunity available. We are more than happy to have a chat and help.

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